HISUI HIROKO ITO / W HIROKO PROJECT

Company : ゼロゼロエスエス 株式会社

「翡翠」という存在感のある美しい石の色のイメージと 英語でJADE(ジェイド)=じゃじゃ馬娘 という 違った意味を持つ二面性の面白さがブランド名にこめられています。 2way、3wayなどで着る人と深く身近なコミュニケーションが出来る服を提案することで 着る人が新しい内面を発見し、楽しい気分、エネルギッシュになる服をコンセプトとしています。

The brand name ‘HISUI’ (meaning ‘jade’ in Japanese) represents two concepts: one is the imagery created by the colours of this beautiful stone jade, which have a special presence to those who see them. Another, second meaning of the word, is ‘a quarrelsome woman’. Such interesting dual meanings, uniquely juxtaposing each other, represents this brand. We create clothes which can help those who wear them discover their new self, and that can make them feel fun and energetic. Our clothes can be worn in multiple ways and we hope, through our clothes, we can establish deep, close communications with the wearers.

 

 


| BRAND PROFILE

Country : JAPAN
Price Range :

Shirt : 15,000円〜35,000円 Pants : 15,000円~40,000円  onepiece  25,000円~60,000円      

   
Order Deadline :  
Contact : mail
URL : https://www.w-hiroko.net    http://hisui-fashion.com
SNS : Instagram  Instagram
Communication Language :

Japanese, English

| 展示会情報